German entrepreneur who founded the PUMA sportswear company. He and his sibling co-owned the Dassler Brothers Footwear Factory through the 1920s. He became a member of the infamous Nazi Party through the Globe Battle II years. His sibling and fellow athletic use business owner Adolf Dassler founded the Adidas firm. His PUMA firm sponsored several sportsmen, including Serena Williams and Jamaican Olympian Usain Bolt.