President from the American Motors Company from 1967 to 1977. He launched to American car purchasers the Jeep. He was area of the business consortium that created the Hudson Engine Organization and helped the forming of its subsidiary the Essex car organization. He was criticized for presenting a new type of cars at the same time when their legacy versions were battling for relevance. Nevertheless, the Jeep became an instant achievement. His child Roy D. Chapin Jr. adopted in his footsteps in leading the American Motors Company. He bought the battling Jeep brand from your industrialist Henry J. Kaiser with both forming the original agreement over lunch time.