Founder from the Canadian record label October’s INDIVIDUAL (OVO) and co-manager of Drake. He’s also acknowledged for finding The Weekend and PartyNextDoor. He originally blogged about menswear over the OVO blog page in 2008 before he became responsible for the brand’s clothes series. His name was fell on Drake’s “Stay Scheming” verse. He was created and elevated in Canada. He’s of Lebanese and Scandinavian descent. He collaborated with Drake being a manufacturer on “The Level of resistance” off Give thanks to Me Later.