Entrepreneur and designer, most connected with creating the Gumball 3000 brand. He finished his research at Central St. Martins University of Artwork and Style in London. He continues to be linked to different superstars, including rapper Eve. He previously four children along with his ex-wife Julie Brangstrup. In June 2014, he wedded the rapper Eve. He was highlighted within a Jackass TV particular with experienced Johnny Knoxville.