Known for his assignments in various 1970s and 1980s Tollywood (Telugu movie theater) motion pictures, he was the receiver of a Filmfare Lifetime Accomplishment Award, two Nandi Awards, and many various other honors. Also a politician, he offered in the Lok Sabha (lower home from the Indian Parliament) in the 1990s and early 2000s. He produced his film debut in the 1966, Kotayya Pratyagatma-directed feature, Chilaka Gorinka. He gained Filmfare Honours for his assignments in Amaradeepam, Tandra Paparayudu, and many other films. His relationship to Shyamala Devi started in the middle 1990s. His sibling, Suryanarayana Raju, acquired a career being a film manufacturer, and his nephew, Prabhas, became a favorite film professional. He starred in the 1994 film Palnaati Pourusham, which highlighted a soundtrack by Indian composer A.R. Rahman.