An Estonian-Canadian article writer, activist, and filmmaker, he rose to prominence through the early 2000s. His award-winning documentary movies consist of Bears and Guy, The Autumn Rainfall: Criminal offense in Japan, as well as the Rise and Fall of American Business Lifestyle. He released his debut reserve, Lifestyle Jam, in 2000. The task handles the evils of contemporary consumerism. He co-founded an activist newspaper referred to as Adbusters. Blessed in Estonia, he was raised in Australia and afterwards resided in Japan and Canada. He wedded Masako Tominaga in 1968. He vocally compared the insurance policies of U.S. Leader George W. Bush.