Canadian businessman remembered among the co-founders of the favorite ice cream shop string Baskin Robbins. Under his possession, Baskin Robbins became the biggest such string in the globe. He was an employee Sergeant in the U.S. Military during World Battle II. He and business partner Burt Baskin made the decision the purchase of their titles for Baskin Robbins via gold coin toss. He was wedded to Irma Gevurtz, sister of Burt Baskin. One of is own sons is usually acclaimed writer and activist John Robbins.