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Helena Rubinstein

Polish-born entrepreneur who founded the worldwide makeup enterprise Helena Rubinstein Inc. She was among eight daughters created to a Krakow shopkeeper, and she researched medicine for a while in Switzerland before shifting to Australia and later on, america. She commissioned the renowned designer Salvador Dali to color a family portrait of her also to style a makeup small for her business. She was wedded twice: 1st to journalist Edward William Titus, with whom she got two kids, and pursuing her divorce, to Prince Artchil Gourielli-Tchkonia of Georgia. Her rivalry with fellow makeup business owner Elizabeth Arden started in 1915, when Rubinstein opened up a cosmetics shop in NEW YORK.

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