International singer-songwriter and dancer who reached iconic status for his hit “Morena,” that was the Coca-Cola campaign song. Subsequently, his strike “Gnaouitone” was found in a advertising campaign for a respected Moroccan telecommunications business. He founded the creation business, EJ Productions as well as the Platinum Music business. He was raised performing before his family members and began teaching dance at age six. He began his personal dance academy at age 17. He became the very first Moroccan spokesman for Coca-Cola along with his strike “Morena.” He was created in Casablanca, Morocco, and elevated in Geneva, Switzerland. He was affected by famous brands Michael Jackson and Stevie Question.