Lyricist known for With the Light from the Silvery Moon and What COULD POSSIBLY BE Sweeter? His music were found in many movies. He graduated from Fordham School. He then began composing music for such vaudeville serves as Fanny Brice. He was posthumously inducted in to the Songwriters Hall of Popularity in 1970. He wedded colleague Dorothy Jardon. He caused such performers as Louis Hirsch, Theodore Morse, and Jerome Kern.