Area of the Holland-Dozier-Holland songwriting group. He helped create How Sweet IT REALLY IS (TO BECOME Loved by You) and several other Motown strikes. He gratefully approved a behind-the-scenes part writing tracks because he found early on in his profession that he experienced from serious stage fright. He and Holland-Dozier-Holland had been inducted in to the Stone Hall of Popularity in 1990. His sibling Brian was also an associate from the Holland-Dozier-Holland group. He functioned as the team’s lyricist. He experienced an extended and productive cooperation with Motown Information creator Berry Gordy.