Well-known for his skill being a skateboarder, Rieder was also known for his appearances in a number of videos made by the Alien Workshop skateboarding company in addition to for his association with a fresh York Town boutique referred to as The Hunt. He started his rise to popularity during his teenage years. Popular on Instagram due to both his athletic prowess and his fashion-model appears, Rieder attracted a lot more than 100,000 supporters. He was created to Dana Ortiz and Joe Rieder, and he previously a sister called Makenna. He passed away of problems from leukemia in 2016. He and Steven Fernandez both increased to popularity as skateboarders and item endorsers.