Known best simply because the co-founder of Crimson Bull, this businessman had, simply by 2012, accumulated a lot more than five billion dollars in the sale of energy drinks. After learning for ten years on the Vienna School of Economics and Business Administration, he started function in the advertising department from the London-based Unilever firm. While he was doing work for a German firm known as Blendax, he journeyed widely and, using one trip, fulfilled Chaleo Yoovidhya, the Thai creator from the Krating Daeng energy beverage that would afterwards be changed into Crimson Bull. He was raised in Styria, Austria, as an associate of a family group of Slovenian and Croatian traditions. He fathered one kid out of wedlock. In 2005, he became the co-owner from the Formulation One racing group Minardi and re-branded it as Scuderia Toro Rosso. His recently purchased Crimson Bull Racing group continued to win a significant championship with drivers Sebastian Vettel on the wheel.