An commercial designer and head of Germany’s Braun corporation who made his influential 10 principles of great design. He began monitoring at Wiesbaden College of Artwork, and earned working experience as an apprentice carpenter, before signing up for Braun. His mantra of basic, useful, and unobtrusive style was taken up to center specifically by apple, whose business lead developer was a disciple of Rams. His beliefs of style was influenced by his grandfather, who frequently passed the basic principle: Much less, but better. He praised Steve Jobs’s Apple mackintosh among the few to accomplish designs relating to his concepts.